Victorian Santa Cruz

Most Santa Cruz-centic designs go for 50’s / 60’s or a edgy skate/surf approach. Jon, my business partner at nomBat, had the idea to reach further back into Santa Cruz’s history for inspiration. We arrived at the Victorian era, which was when the city was founded and experienced a huge boom. The designs are based on 19th century typographic and illustrative styles. We are working our way through the many neighborhoods, parks and landmarks. Each design begins as a hand-rendered drawing and is digitized to then be used on stickers, t-shirts, prints and more.
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