Fight Club: Criterion Collection

Fight Club: Criterion Collection

My idea for the packaging for Fight Club, should it ever be released for the Criterion Collection. The DVD is presented as an individually wrapped bar of soap. This concept works on a couple of levels. Most obviously, if you're familiar with the film, is the character of Tyler Durden (Brad Pitt) makes and sells high-end soaps. Wrapping the soap up, like those found in hotels, speaks to the "single-serving" lifestyle of the Narrator (Edward Norton). The wrapper itself can also be seen as the Narrator's life, with Tyler Durden violence hiding just underneath the surface. Splashes of blood hint at the chaos about to unfold.

Fight Club: Criterion Collection

Fight Club: Criterion Collection

Fight Club: Criterion Collection

Fight Club: Criterion Collection